Hi kids! So, yeah, another two weeks. Ah well. Would it help if I told you that it was two weeks of complete insanity? And that the net result of said insanity is going to be some cool stuff coming up for me, and, by extension, you? Yes, I have been scheming and planning and have some things in the works, none of which are quite official yet, which means I should shut up lest I jinx it all.
So, to get bidness out of the way first, the blog header refers to the fact that THIS blog is going to weep just a little bit longer for the next bunch of days, because the big E3 convention is coming up starting Monday, and I will be there with the proverbial bells on (and nothing else), and doing some blogging there, for employer, Electronic Arts, right here. I have an entry up there already for your infotainment, and, as you can see, I have to be a little better behaved there than I normally am. But only a little! We'll see how much nonsense I can inject into that page while still maintaining employment. Feel free to leave comments there, too! Show them that you're reading it!
I'm super excited about E3, I have to admit. For a good long while there, it looked like I wasn't going to attend. Most game developers, in fact, do NOT go to this show, because they far too busy--as my team is--doing the actual work of getting the games made. E3 is a humongous distraction and mostly irrelevant to the real work that actually matters. It's a media event, mostly, a way for the companies to get their games exposed and publicized before the upcoming holiday season. And while we did have that recent couple-year period of angst, where the usefulness of the convention itself--as well as the resource and cost--was put into question--everyone's finally back where we started: The acknowledgment that it's a "necessary evil," as well as just a spectacular, media-grabbing celebration of the industry as a whole.
So the work for a game company at E3 is that their new games need to be shown and demo'ed to the hordes of media and retailers and other attendees. I've been on the other side of that demo for a whopping 13 E3s in a row now--just crazy--but this year I'm going to be one of those booth monkeys myself, showing MySims Agents over and over again to anyone who comes up to talk to me, for three days in a row, with full knowledge of exactly what is going to be going on in the journalists' heads as I try to hold their attention. (Mostly: "Shit, if this dude hurries up with this fuckin demo, I'll have time to bolt early, grab a brownie in the press room, and then meet my pals for beers!")
But I am honestly looking forward to it, and think it's gonna be a blast. Life is just one long learning experience. My transition to EA has been anything but easy, but I'm still loving all of it because I am getting to experience all sorts of things I never have before--like seeing E3 from the other side of the fence. How many people get to see it from both sides?
So, I'll be blogging about that experience over at EA.com, and on Twitter, but do not worry: This blog remains active and there is hopefully more to come from me as soon as there are any actual beans to spill.
And about Sims 3: It comes out this coming Tuesday, and, yeah, we're all excited at the label. The extra time they took to polish the game was sooo damn important. I can tell you that I was an early critic of what I saw back in October/November, and all indications now are that the final result is fantastic. And I can also tell you, in all honesty, as brownnosing as it may sound given that they pay me, that were I not going to E3, I'd be home playing Sims 3 myself all next week.
Anyhoo: More to come. Meanwhile, while waiting to hear from me again, go buy yourself the new Grizzly Bear and Fever Ray CDs (or be like me and download them--LEGALLY I MEAN). Two of the best records I've heard in a long time.